E-Commerce 2016: Business, Technology, Society Ebook
E-Commerce 2016: Business, Technology, Society ebook
E-commerce is the process of buying and selling goods and services over the internet. It is a rapidly growing and evolving field that involves technology, business, and society. E-commerce has transformed the way people shop, communicate, and interact with each other. It has also created new opportunities and challenges for businesses, consumers, and governments.
If you are interested in learning more about e-commerce, you may want to read the ebook "E-Commerce 2016: Business, Technology, Society" by Kenneth C. Laudon and Carol Guercio Traver. This ebook is a comprehensive and market-leading text that covers the three major driving forces behind e-commerce: technology change, business development, and social issues. It provides a coherent conceptual framework for understanding the field and its impact on various aspects of society.
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The ebook is divided into four parts: an introduction to e-commerce and e-markets; business models, revenue models, and business processes; e-commerce infrastructure; and e-commerce in action. Each part contains several chapters that explore topics such as e-commerce trends, digital platforms, online retailing, online content and media, social networks, mobile commerce, web security, payment systems, ethical and legal issues, global e-commerce, and more. The ebook also features updated data, figures, tables, case studies, and video cases based on the latest research and industry sources.
The ebook is suitable for undergraduate and graduate courses in business, management, marketing, information systems, computer science, and other related disciplines. It is also a valuable resource for professionals, entrepreneurs, researchers, policy makers, and anyone who wants to learn more about e-commerce.
You can find the ebook online at [Google Books] or [Amazon]. You can also check out the previous edition of the ebook at [Google Books]. The ebook is available in various formats such as PDF, EPUB, MOBI, and Kindle. You can also access the ebook's companion website for additional resources such as quizzes, exercises, slides, videos, podcasts, and more.
E-commerce is a dynamic and exciting field that offers many opportunities and challenges for the future. By reading this ebook, you will gain a deeper understanding of the concepts, theories, practices, and implications of e-commerce in today's world.